This has turned into a renowned festival in its own right. At the centre are concerts presented to young and alert audiences. This is concert institution that is entirely managed by young people. It also affords the chance for school administration teams to learn the basics of cultural management. To give just one example: A piano trio gives a chamber music concert. The festival identifies three good schools to host TONALi TOUR. Each musician involved gives a solo recital before the final concert of chamber music held at the end of the festival. Not the teachers, but the school management teams themselves invite young artists to give a concert – which includes spoken material – in their school. Through the TOUR Program, school managers will learn to take over artist management, promotion, marketing and realization of the event. Each school management team is responsible for garnering a concert audience from friends, family and colleagues, and remain totally in charge of a qualitatively high concert given by, organised by, and attended by young people. Thus, the concert hall audience remains young and the hall is full. The musicians involved can take a first step towards their young audience, and young listeners can make their own approach to the players. This is how a special bond is created, one that makes possible sustainable interest.
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